SOCIAL MEDIA MANAGEMENT

SOCIAL MEDIA DESIGN

PHOTOGRAPHY

STRATEGY AND PUBLIC RELATIONS

This section has strategy projects which required Andi to assume many different roles to achieve an ultimate goal.

ARSHT’S UTIX: LIVE THE UNEXPECTED (2019)

For the final assignment OF my Bachelor’s program, my team and I competed with the other students to present a campaign to the executives of the Adrienne Arsht Center. The objective of the campaign book was to increase subscriptions and drive sales for the Adrienne Arsht Center’s UTIX program. UTIX provides participating college students access to $25 tickets for 150+ shows throughout their season. We unfortunately came in a close second but the project helped prepare me for future projects and collaborations. My official position was account manager so I was responsible for overseeing all members of the team. My other major responsibilities were in creating the public relations plan, the budget and strategizing throughout the project.

PRESS RELEASE

COMPLETE CAMPAIGN BOOK

VECINOS MARKET PRESS RELEASE

BUSINESS FACILITIES PRESS RELEASE

HARIBO CAMPAIGN BOOK (2020)

In an attempt to find better ways of appealing to people who don’t normally consume Haribo products, I created a campaign book to reinvent the old business and bring it into modern times. The book includes research findings, , implementation, a new business plan and overall strategy to support those findings. Although, the findings are all based on secondary research, they are largely supported by several published works.

COMPLETE CAMPAIGN BOOK